15 May 2017

New Nerf Toys in Mcdonld's UK

A range of wearable/active play  inspired Nerf toys out now. It was an interesting program to work on and avoid many pitfalls of  'perceived gun' , safety hazards and achieve a gender neutral appeal... phew.

I was told, colleague's little girl hid her toy from her sibling to keep it all to herself   > . <  That really made me smile

28 Mar 2017

Website and Logo Designs for Moonlight Insights

inspired by mystic fog

inspired by moon trail

inspired by moon phases

inspired by full moon

Esoterica on your doorstep! :D I was approach by a Tarot card reader with a task to design her website elements and logo! Doesn't happen every day so thought to give it a try.

I put together simple and clear visual archetypes. Very cool muted colours. Logo, too, took on a clean and minimalist approach,

Orienteering Sports Top Design

I've been asked kindly by guys at the orienteering sports club, Klaipeda, to design their sports wear top. It was an interesting challenge as it's not the usual design project.

I tried to bring some edgy aesthetics and 'sculpt' the look of the shirt so it accentuates athletic aesthetics. It had to be conservative enough to be appreciate by the young and old alike :]

4 Nov 2016

Light and Dark Moodboard

A little exercise in collage'ing. It is inspired by a specific creative brief, for an imagined fashion PR client, owning a large studio space that should take shape of highly styled living space. 

I chose the approach of embracing the pooling light (large windows) on one side of the space; intending to use the naturally present dark side of the other side to drive moody contrasting installations. 

The three rhombus segments note the division for use of space (for example: 1.bathroom amenities, 2.living area, 3.bedroom .. or , alternatively, 1.bedroom/bathroom, 2.living area, 3.kitchen/bar) and that there is a distinct segmentation and shift between the three.

6 Jul 2016

Bathroom Design

Bathroom At evening
Something I wanted to try out of interest.. An interior design mock-brief execution. The proto-clients were a wealthy young couple. Looking at their interests and life style choices, I wanted to translate an 1.exotic 2. sophisticated and 3. indulgent bathroom interior. So it took the direction of commercial interior and spa inspired bathroom.

Material Board

Mood Board ( Exotic, sophisticated, indulgent)


10 Mar 2016

Adventure Time Toys are Out @ Mcdonalds Restaurants UK !

Cartoon Network's Adventure Time  is rad animation series. It was a lot of enjoyment to lead the development of the toy range and work together with Molly.

Large part of good luck  came down to cartoon network being very open to our suggestions , we were allowed to restyle the looks of 32 characters for the vinyl toy inspired figurine range! That was a rare freedom...

So the simple idea behind it was that the crazy loopy animation characters could mix and match to make weird combinations. The heads clip off to go with any body in the range. 32 figurines make for 1024 different possible combinations!  All the figurines follow a proprietary shape , with unique detailing to each character.

The promotion is running for the extended 8 week length at  McDonald's restaurants, UK. In the set , there are 2 character figurines and a sticker sheet.

I have to admit, it is still my fave toy design project to date. I was eager to share about these ones. I hope you enjoy them (:]

9 Mar 2016

GIJOE Inspired Vehicle Design (and many thanks!)

So I'm imagining  GIJOE inspired vehicle to defeat the evil Cobra organisation, that  has developed a secret base on mars. GIJOE must take the fight to Cobra and venture to the red planet. Cobra’s HQ is deep into the core of the Martian planet, GIJOE must be equipped to get to Cobra and must be well armed for the battle about to ensue. And this is my take on it ! :] 

The vehicle toy would be fully equipped with spinning drill to get to the core of Mars. It would have an abundance of dart launchers and disk launchers to defeat the cobra, of course!  The front... bonnet (?) would open to place the figurine inside too. Og, and all the rockets and squeeze launchers would flip or push-fit inside for the 'shielded' drilling mode :D 

And here is some 3D development too. Just blocking out the shapes and breaking up into sections for (possibly) further modeling) Tried to maintain angular , mean shapes (Thanks for the advice Rich and Marius ! ) Also, in keeping with scorpion theme, went for rather over-sized rear (thanks to my sister for suggestion!) 

As a little behind the scenes, I've considered some of the existing GIJOE toys as well as reference of vehicle design for films such as Armagedon, Martian. But more inspiration came thinking about what could fight cobra as an equal opponent. Scorpions and mongoose (Thanks Jono!) ! I went with scorpion :] (Thanks to FZD and Tom for cool work that I got inspired by too)

Personally, I felt like this little design challenge was something out of my comfort zone, as I've never designed a vehicle...modeled one, as a tutorial (thanks Alan! )  But it was fun. I was pleasantly surprised it did come together. And a lot is down to some good advice from a fair few people too , many thanks to them.

Thank you for stopping by x

19 Feb 2016

Life Drawing Yay!

Amazing amazing life drawing studio in Bethnal green ! Even served cheese and wine during the break! The model contextualized his poses in 'war scenes', quite playful. 

22 Dec 2015

Fashion Illustration for Fun!

 I found this absolutely amazing Haute Couture fashion designer Yiqing Yin. Her work is hugely inspiring! I thought I'll make it an opportunity to practice different rendering styles capturing the 'effect' of the dress.
I'm trying to keep it impressionistic and not detract attention from the dress, i.e. face and other details. I want to work with broad brushstrokes and accents to make it more striking, like Adam S. Doyle does...

I believe this is my last blogpost of 2015. I wish everyone Merry Christmas and Happy New Year! x

17 Dec 2015

14 Dec 2015

Mcdonalds Happy Creativity Toys

I'd like to share about another set of toys that got out today in French McDonald Restaurants. I was fortunate to lead this project, working together with lovely Molly.

The Theme of the set is creativity and individual customization, using Happy as the main character. In the set you have Happy Canvas that can be drawn on with a pencil; A pencil holder cannon; A Secret Keepsakes that can be customized with sticker decoration and Happy Frame with changeable expressions.

My favorite is the vinyl toy-like Happy Canvas :]

Many thanks for stopping by!

Transformers Figurines for Nestle


I'd like to share another  range of toys that I had worked on. Transformers: Robots in Disguise,  for Nestle Cereals.  This particular one was really fun to work on because we were allowed to stylize the looks of original characters: SuperD (super-deformed) transformers that light up once held in front of the light!

And here is the visual from the animation itself, that Hasbro released earlier this year: