Showing posts with label brand design. Show all posts
Showing posts with label brand design. Show all posts

22 Feb 2012

Developing Project Branding


For the purposes of documenting the project  professionally there’s a need to have a clear branding. 

Logo,
Latest thought led to creating a logo of  original typography and using some reference for direction of Baltic ornament feel



 This was the initial idea, which eventually worn off, for its lack of original or relevant feel.


Lastly, the layout of documenting projects progress, which will be assembled for The Making of book.This particular exampleis also a character description sheet


With this layout, I'm aiming for clean simplicity and honest presentation of information.

3 Apr 2011

Some Wrap Up Stuff

Its now getting to the  wraping up stage in transcription project so I decided to work on the brief's aspects before the deadline is too close. This post is most dedicated to self and project  promotion.


Demoreel element:

One of the brief's task was to create a showreel element using   the elements of the project. I chose to take the main character  and present it as an animated turnaround.  These are some stills from the soon to be resolved showreel element:



Environment definition:

Also, as I said last week, I saw it neccesary to spend some time on details of the outside scene as before it looked dull even if all the major elements were brought in.
So I thought of bringing in these elements:



And so far it seems they really gave that much more to the scene. It is lot livelier to my mind. And, as I did in the first act, the scene will be pushed even further but this time only to specific scene requirements so to compliment the composition of the shot.  



Personal Branding:

Next in line,  is personal branding. I was working on logo designs  from time to time. there were quite some cheesy ideas...  here are some  attempts of past few weeks.

this is one of the cheesy ones I've mentioned... 

Then I came up with an idea to make an elephant from my initials. Well, if you asked me why elephant, I would say only, that they are my favourite animal from , as long as I remember myself and they are said to bring luck as well  :]



However, for some reason the logo didn't feel as personal.. I think it  fails to serve as my initial. 
I gave it another go. Basically the following  example has both of the previous initial design ideas as well as some flavour from the past ones I had. So it actually is a graphical development of my signatures yet still fresh. I felt this is perhaps the strongest ( or closest to me) personal logo.

 

And the business cards, brief asks to produce, would look like that:

Front side:


Back side:



After 'excercising' with brand logos, and catching the right rithm for  designing, I've also worked on title design which will be used for animation opening sequence also throughout other promotional materials. It did take quite some time in the day as the entire design is one big work on details ( what as some would agree, takes the longest in any work). But as I said it is a rewarding work, as it will be used extenisvely.



So the good rithm stayed and I went on designing the dvd cover and disc templates. I used the idea of demoreel presentation, as it really apealed to me.I like the 'clean' creamy/dreamy aesthetics  in this one, as well as title fits in perfectly. Hopefully it feels a bit like a story-book cover as my entire project's idea was to make a story-bookish world , characters ect.



However the templates still need few  renders from act 2 and 3. Also an 'epic' descriptive text.


After finishing work on these designs the feel was perfectly summary and the mood great :]
Hope that's goint to help in the last week ( lets be honest, 3 days actually) before deadline. 

In the mean time soundtrack designs for act ,  demoreel video, maya tutorials,  some animation refining  is still waiting to be finished for Thursday. this week best be the lucky one :D