15 May 2017

New Nerf Toys in Mcdonld's UK


A range of wearable/active play  inspired Nerf toys out now. It was an interesting program to work on and avoid many pitfalls of  'perceived gun' , safety hazards and achieve a gender neutral appeal... phew.

I was told, colleague's little girl hid her toy from her sibling to keep it all to herself   > . <  That really made me smile




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