CAPS: Product Shooting for Toys Brochure

Given the task to prepare several images for Toy company’s brochure had set particular challenges. It has to be visually engaging and appealing, and fit within commercial shooting standards.

 

To reach this , experimenting with product’s placement, lighting and techniques of postproduction was put into practice.

Lighting and placement:

For clean aesthetics and focused directing white colorama was chosen for the shoot. This has lead to a very ‘light’ , unencumbered images.

Placement of the product was put into a careful consideration for if the product was placed incorrectly, it  caused some  visual information loss. For example bear-toy and colorama had closely same tone and chroma values , therefore bear almost disappeared in images.

Donkey-toy was  to be used for contrasting.

 Another example was tricycle’s lamp: when facing studio lights directly they would bleach out any texture of the tricycles light bulb.

When Light angles and composition was set , this was the outcome:

For Lighting there was two lights used with one white reflector for softening of the shadows .

Postproduction:

Having reached 90% of the quality during the shoot, postproduction asked for minor tweaking of exposure, shadow intensity and colour tints. Some images benefited from slight increase of sharpness, clarity or noise values, for emphasizing fur on stuffed toy’s.

And the rest of images :

Analysis of Aesthetics for Product Promotion

This post is a homework task for CAP (Commercial Application of Photography)
We are learning a lighting set-ups for glamour advertising ,

the image above is my attempt to present newly-resleased parfume

 

two soft lights were used to set up the lighting: one from the side and one from the back. Exposure settings were matched to the light measurements taken off the object surface

A , which work is discussed here is Pixpecker agency

A company working on advertising, photo manipulation, retouching worked on Beer “Svyturys” promotion.

The end result is a painted still-life. The scrupulously built set included a sophisticated lighting set up .  Stripes of coloured paper were assembled on one reflecting sheet so to give a highly controlled colour reflections onto the product.

 

  

Key features:

Soft shadows,

Rim/contour light,

Emphasized light from side  

The decision to present the product as a traditional media painting adds a feeling for the brand to be coming from a traditional point of view and therefore familiar.