Showing posts with label The Marketing Store. Show all posts
Showing posts with label The Marketing Store. Show all posts

14 Dec 2015

Mcdonalds Happy Creativity Toys



I'd like to share about another set of toys that got out today in French McDonald Restaurants. I was fortunate to lead this project, working together with lovely Molly.

The Theme of the set is creativity and individual customization, using Happy as the main character. In the set you have Happy Canvas that can be drawn on with a pencil; A pencil holder cannon; A Secret Keepsakes that can be customized with sticker decoration and Happy Frame with changeable expressions.

My favorite is the vinyl toy-like Happy Canvas :]

Many thanks for stopping by!

18 Nov 2014

How To Train Your Dragon 2 Toys



How to Train your Dragon 2 is an exciting film ! The winning designs were the gliders that offered that similar exciting experience. I mean , who didn't get in trouble in their childhood for having too much fun throwing paper planes in the classroom? :D
Working on these toys, about 2 years ago I was learning the ropes of toy design pipeline with this project:  visualizing concepts as well as representing them professionally, creating production artwork (sticker sheets and pictograms for how to use the toy); revising prototypes with redline drawings etc. etc.
I remember the engineering team doing their absolute best to find the perfect balance between the weight of the plastic and shape of paper wings to make it fly with confidence. Very rewarding when it all worked out well in the end.

17 Nov 2014

Smartphone Sound Booster





Carlsberg asked to come up with some cool products for their 'Born to be Chilled' campaign. Out of the range, I've worked on the sound amplifier design . We nick-named it The Slipper :D . There were other designs suggested, such as some cool faceted amplifiers, which I thought looked more cool... But oh well, I guess :]

Generally the product is compatible with most smart devices and does actually boost the sound :D I saw some colleagues around the building doing some little work , their phones playing loud music with the help of this little fella :]

The benefit of silicone material is that the sound bounces around a little bit softer  in the chamber. With hard plastic chamber the sound would have a really tight and sharp quality to it.

It was distributed in ASDA stores at the beginning of summer (sorry, I'm a bit late to share this  design here :/ ) .